As a part of professional services industry, accountants often operate in highly competitive and complex environments. In addition to the core services such as bookkeeping, taxation, auditing and financial planning, the accountants have expanded the span of their services to include business advisory & consulting, which is tantamount to playing the part of a business partner to their clients. This places accountants in a position of shared responsibility with their clients, putting them under considerable pressure to ensure their clients' success. smsf advisory services pty ltd In order to provide a broader range of services, accountants have turned to technology to become more accessible to their clients, facilitate collaboration and delve into data analysis to improve business performance. However, in the face of fast technological change, increasing customer expectations, improving business confidence and a strong focus on growing a firm's revenue, how can firms ch...